About Us

Your thoughtful, humbly enthusiastic advocates.

  1. Thoughtful: Purposeful and discerning strategy to help you build legacy and foundational strength.

  2. Humbly Enthusiastic: We bring contagious energy with real relatability to outshine ego.

  3. Advocate: We invest with our all, for instinctive, integrated support and fierce commitment.

 

Working with you? It’s our pleasure.

Sometimes we’re asked to create a strategy for our clients to run with. Sometimes we’re asked to be teammates with partner agencies or departments. Often, we’re coaches for your internal teams. Without fail, we always become your advocates, and we’re proud to play our part.

 
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Alex Kingcott → Founder & Principal

Alex is the Founder and President of Shareworthy Communications (FKA: Shareworthy Content Lab), established 2013 in Calgary, Alberta. Alex is a lifelong lover of the arts and a born communicator with quixotic ambitions for the potential for digital communication to accelerate the way we build community. She has more than 15 years of experience in PR & marketing in the arts, entertainment, real estate, tourism and lifestyle industries. Her special focus is in PR and media for live events and community engagement. 

Prior to Shareworthy, Alex’s role at Canadian boutique PR Firm Anstice Communications (Calgary) included working with major lifestyle and tourism brands like Tourism Calgary, Travel Alberta, Calgary Stampede, Kicking Horse Mountain Resort and The CORE (TD Square/Holt Renfrew) and her work was recognized by the Digital Alberta Awards (2012), International Shopping Centre Awards (2014) and Special Event Gala Awards (2014). Additional experience includes roles at the Banff Centre for the Performing Arts, Alberta Theatre Projects, and BrokerLink.

Alex is based in Calgary, Alberta. In 2022, she was honoured by Avenue Magazine as a ‘Top 40 Under 40’. She volunteers her time for the Calgary Stampede’s youth programs via the Royalty Program is serves on the board of ICAI - The Immigrant Council for Arts Innovation. She’s proud be a past mentor at ICAI, and for the students in Mount Royal University’s Public Relations Program as a regular lecturer. She speaks regularly at communications and digital media conferences across Canada including SocialWest and SocialEast.

The best way to be her friend is to ask her about musical theatre – make sure you have some time to spare.

@AlexKGT → INSTAGRAM

@AlexKGT → TWITTER

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The @calgaryexpo #POWParade of Wonders is BACK! This year’s parade will take place April 28, on Stephen Avenue. Details (and sign up!) can be found at calgaryexpo.com. Walk in the parade in costume alongside marching bands and Expo celebs, OR,
Living for the ✨ live ✨ moments. . . . #shareworhypr #shareworthycommunications #compellingrealconnection
Seen here: Friday EOD. Have a great weekend folks!
In whatever shape you’re in, enjoy the weekend!
Rise, shine, and drink on camera! @winefest is making its big return tonight in Calgary - after three long years! Tomorrow night’s tickets are sold out, but there are still a few left for tonight and tomorrow afternoon. Next weekend, the show m
And they’re not done yet…. @calgaryexpo 2023 is going to be 🔥. Scroll to see some of the names they’ve been dropping. 👆 . . . #calgaryexpo #shareworthypr #shareworthycommunications #compellingrealconnection #yyc #calgary
🚨 do you have your tickets to @socialwest? 🚨 Western Canada’s largest digital marketing conference will return this June, and they just announced their first round of speakers - including folks from Tik Tok and our friend @skochorek from @d
Happy Valentine’s Day, lovers. 💌