Client Testimonials

What our clients are saying.

“We've been working with Alex at Shareworthy Content Lab for 10 years, and there isn't another person I would want to work with for media relations. Her dedication, ingenuity and resourcefulness are some of the primary reasons why the Calgary Comic & Entertainment Expo has grown by leaps and bounds, from a 30,000 person event, to over 100,000 attendees. Shareworthy has strong media relationships that help to elevate our stories through strategic media pitching. Simply put, she is the only one I trust to handle media relations”

— Kandrix Foong, Founder & Managing Director of Fan Expo HQ West (Calgary Comic & Entertainment Expo, Edmonton Comic & Entertainment Expo, Fan Expo Vancouver)

“Within the first year of hiring Shareworthy Content Lab to manage Wordfest's media relations, we grew our audience by an astonishing 27 percent, reaching more than 25,000 annual attendees at our live events. Shareworthy brings the right combination of professionalism, creativity, experience and community relationships to deliver results in our city's challenging media environment. No other agency is better positioned to connect your organization's brand and message with the widest possible circle of enthusiastic Calgarians.”

— Shelley Youngblut, CEO & Creative Ringleader, Wordfest & The Wordfest Imaginairium Festival

“Alex Kingcott is the best publicist I have ever worked with. Shareworthy was a terrific partner in bringing The Daisy Theatre to Calgary, and a major factor in the show’s success. I’d work with Shareworthy and Alex Kingcott again in a heartbeat.”

— Ronnie Burkett, Ronnie Burkett Theatre of Marionettes

 “Alex Kingcott is exactly the kind of public relations expert you want supporting your team. Kind, professional, nimble and trusted by the media, not only does she understand the modern media landscape, she also understands how to activate informal communities and social networks to support your business’ goals.”

— Ashley Meller, Director of Marketing & PR, Calgary Opera

 “It was a pleasure working with Alex Kingcott during preparation and implementation of Youth Singers of Calgary’s (YSC) annual fundraising gala.  She is exceptionally gifted, creative, multi-talented and a trained, experienced and successful director and promoter of signature events.  She excelled in every way, particularly in developing strategic connections between YSC and media outlets and personalities.  Alex is diligent and demonstrates determination and perseverance to take a project through completion and success.”

— Shirl Penner, CEO, Youth Singers of Calgary

  “Gifted, agile, and highly effective, Alex is a powerful asset to any team. With intelligence and keen imagination Alex tackles the challenges lurking in the quick-changing media environment. Extreme competence does not often come with such humor and grace. Diligence does not accompany elan, yet Alex is the full package. We have been happy to partner with Alex on many projects and are keen to work on more.”

— Blake Brooker, Artistic Director, One Yellow Rabbit & High Performance Rodeo

 “Alex has been a great resource on a recent high profile and controversial project. Her knowledge and skill with social media was highly valuable and enabled us to actively monitor and engage as real time events and conversations unfolded. Her insights helped us to effectively move the project forward and her support team was great to work with. I’d definitely recommend Alex to others.”

— Scott Cressman, V Strategies

 “Alex is an exceptional communicator and an intuitive, highly-skilled social media strategist. Her team is adept at making complex platforms accessible for everyone, generating content that goes beyond stereotypical demographics and making the execution part easy to handle. She’s plugged-in, engaged, inquisitive and so much fun to work with. Her feedback is direct, honest and constructive. I can’t wait to work with Shareworthy Content Labs on our next project.”

— Jill Petrovic, Communications Manager, Alzheimer’s Society of Calgary

 “The great thing about working with Alex Kingcott is that I always know what I’m getting myself into, even if I don’t always know what’s in store. Working with her means that it will be professional, creative, organized, timely and, most importantly, fun.  She works hard to make sure that you have a story that is a good fit for the readers, you always leave with substance.  Media get invited to a lot of events, but I don’t think I’ve ever said “no” to working with Ms. Kingcott, she’s a consummate professional.”

— Mike Morrison, MikesBloggityBlog, Canada’s Top Entertainment Blogger

 “The strategic services of Shareworthy have become an invaluable addition to our project planning process, for both the needs of our clients and our business. We have found that having Shareworthy on our team will maximize our results, regardless of the size or scope of a project.”

— Derek Macdonald, Founder & Producer, BOOMgoesthedrum

 “I was thrilled with Shareworthy’s work on publicity for our most recent production. Alex gave us a realistic picture of the media landscape then went ahead and exceeded our every expectation, garnering a level of coverage we’d never dreamed of. Her genuine enthusiasm for the unique elements of our work and insight into where those stories would resonate has proved invaluable – I can’t wait for our next collaboration!”

— Ellen Close, Artistic Director, Downstage